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Page 1 of 2
Title
Authors/Editors
Publisher
Type
Copies
Business Market Management: Understanding, Creating and Delivering Value
Edition
:
1st
Year
:
1998
ISBN
:
0135226570
ISBN 13
:
9780135226575
James C. Anderson
James A. Narus
Prentice Hall
Books
2
Conquering Consumerspace: Marketing Strategies for a Branded World
Year
:
2003
ISBN
:
0814407412
ISBN 13
:
9780814407417
Michael R. Solomon
AMACOM
Books
1
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
Edition
:
1
Year
:
2001
ISBN
:
0130650757
ISBN 13
:
9780130650757
Yoram (Jerry) R. Wind
Vijay Mahajan
FT Press
Books
1
Definitive Guide to Marketing Planning, The
Edition
:
2nd Revised edition
Year
:
2000
ISBN
:
0273649329
ISBN 13
:
9780273649328
Angela Hatton
Financial Times/Prentice Hall
Books
1
E-Marketing Strategy
Year
:
2000
ISBN
:
007709753X
ISBN 13
:
9780077097530
Ian Chaston
McGraw-Hill Publishing Co.
Books
13
How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition (Business Enterprise)
Edition
:
6th
Year
:
2008
ISBN
:
0749451459
ISBN 13
:
9780749451455
Dave Patten
Kogan Page
Books
2
Integrated Marketing Communications
Edition
:
1st
Year
:
2001
ISBN
:
0273625136
ISBN 13
:
9780273625131
David Pickton
Amanda Broderick
David Picton
Financial Times Management
Books
2
Introducing Marketing Research
Edition
:
1
Year
:
2002
ISBN
:
0471497703
ISBN 13
:
9780471497707
Paul Baines
Bal Chansarkar
Wiley
Books
1
Marketing Communications Classics: An International Collection of Classic and Contemporary Papers
Edition
:
1
Year
:
1999
ISBN
:
1861525079
ISBN 13
:
9781861525079
Maureen Fitzgerald
David Arnott
Cengage Learning EMEA
Books
1
Marketing Plans, Sixth Edition: How to prepare them, how to use them
Edition
:
6
Year
:
2007
ISBN
:
0750683864
ISBN 13
:
9780750683869
Malcolm McDonald
Butterworth-Heinemann
Books
1
1
2