Marketing Plans, Sixth Edition: How to prepare them, how to use them
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Type
Book
Authors
ISBN 10
0750683864
ISBN 13
9780750683869
Category
Unknown
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Publication Year
2007
Publisher
Pages
704
Tags
Description
Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated.This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. * A comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning* Retains the practical step-by-step approach that gives the book unique clarity* Incorporates all the latest thinking in e-marketing, CRM and new planning practices - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 152 | 1 | Yes |