E-Marketing Strategy
Type
Book
Authors
ISBN 10
007709753X
ISBN 13
9780077097530
Category
Unknown
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Publication Year
2000
Publisher
Pages
328
Description
This is a concise, practical and contemporary introduction to the core concepts of e-marketing strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. This book is pedagogically-enhanced throughout, with illustrative examples, case studies and assessment material. - from Amzon
Number of Copies
13