Marketing Communications Classics: An International Collection of Classic and Contemporary Papers

Type

Book

Authors

Maureen Fitzgerald

David Arnott

ISBN 10

1861525079

ISBN 13

9781861525079

Tags

Advertising, Global, Accounting

Description

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications. - from Amzon

Number of Copies