Conquering Consumerspace: Marketing Strategies for a Branded World

Type

Book

Authors

Michael R. Solomon

ISBN 10

0814407412

ISBN 13

9780814407417

Tags

Management & Leadership, Advertising, Consumer Behavior, Research, Accounting

Description

Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of brands. Consequently, they must become active participants in the development and marketing of products. "Conquering Consumerspace" details the factors that contribute to this continuing revolution, and reveals how companies can leverage their customers as an integral part of their branding and marketing strategies. It contains cutting-edge content, written in a lively, conversational style. - from Amzon

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