Analysis for Marketing Planning (McGraw-Hill/Irwin Series in Marketing)

Type

Book

Authors

Donald R. Lehmann

Russell S. Winer

ISBN 10

0071122249

ISBN 13

9780071122245

Tags

Decision-Making & Problem Solving, Research, Decision Making, Marketing

Description

Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book focuses on the analysis need for sound marketing decisions and is structured around the marketing plan. Rather than attempting to cover all aspects of the marketing plan, the book mainly focuses on the anlaysis pertaining to a product's environment, customers and competitors. - from Amzon

Number of Copies