Essentials of Marketing
Type
Book
Authors
ISBN 10
0077094379
ISBN 13
9780077094379
Category
Unknown
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Publication Year
1998
Publisher
Pages
456
Tags
Description
This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice. - from Amzon
Number of Copies
2
