ESSENTIALS OF MARKETING
Type
Book
Authors
ISBN 10
0077098609
ISBN 13
9780077098605
Category
Unknown
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Publication Year
2001
Publisher
Pages
570
Description
Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination. - from Amzon
Number of Copies
2
