Principles of Marketing
Type
Book
Authors
ISBN 10
0273644440
ISBN 13
9780273644446
Category
Unknown
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Publication Year
1999
Publisher
Pages
1079
Tags
Description
The is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands. - from Amzon
Number of Copies
18
