Marketing Communications

Type

Book

Authors

Jim Blythe

ISBN 10

0273639609

ISBN 13

9780273639602

Tags

Management & Leadership, Marketing, Reference

Description

Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Each chapter begins with an overview of the content with learning aims, and will end with a bullet-point summary of the key issues, a case study with its own questions, annotated suggestions for further reading, chapter questions, and a glossary. Examples from UK, Australia, Europe and South-East Asia are used. - from Amzon

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