Global Marketing Management
Type
Book
Authors
ISBN 10
0199267529
ISBN 13
9780199267521
Category
Unknown
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Publication Year
2006
Publisher
Pages
632
Description
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age. - from Amzon
Number of Copies
1
