Principles of Services Marketing
Buy online ($)
Type
Book
Authors
ISBN 10
0077097483
ISBN 13
9780077097486
Category
Unknown
[ Browse Items ]
Publication Year
2000
Publisher
Pages
360
Tags
Description
The third edition of this well-established text provides students with an introduction to marketing to the services sector. It retains the rigour and clarity of the previous edition, but is brought right up-to-date with new data and contemporary illustrative examples. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book. To help students learn and revise key ideas, the text has been enhanced by colour design with key terms highlighted in the text, and study questions and summaries to test their understanding of each chapter. - from Amzon
Number of Copies
2
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 105 | 1 | Yes | |||
Main | 136 | 2 | Yes |