Services Marketing

Type

Book

Authors

McColl

ISBN 10

0074702572

ISBN 13

9780074702574

Tags

Service, Marketing, Sales & Selling

Description

The Australian economy is dominated by services; this is our fastest growing sector in terms of both domestic and export markets. This book provides a comprehensive introduction to contemporary theories, issues, strategies and operational tactics relevant to every aspect of services marketing and management. - from Amzon

Number of Copies