Services Marketing: European Perspectives
Type
Book
Authors
ISBN 10
013095991X
ISBN 13
9780130959911
Category
Unknown
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Publication Year
1999
Publisher
Pages
736
Description
This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation. Instructor's Manual (0-13-020763-2). - from Amzon
Number of Copies
3
