Principles and Practice of Marketing

Type

Book

Authors

David Jobber

ISBN 10

0077094352

ISBN 13

9780077094355

Tags

Marketing, Sales & Selling

Description

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition. - from Amzon

Number of Copies