Principles of Direct and Database Marketing
Type
Book
Authors
ISBN 10
0273646818
ISBN 13
9780273646815
Category
Unknown
[ Browse Items ]
Publication Year
2000
Publisher
Pages
435
Tags
Description
An up-to-date introduction to all aspects of direct and database marketing, focusing on direct marketing whilst marrying academic principles with the practicalities of the commercial world. Approached from a practitioner point of view. - from Amzon
Number of Copies
1
