Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets
Type
Book
Authors
ISBN 10
186197843X
ISBN 13
9781861978431
Category
Unknown
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Publication Year
2007
Publisher
Pages
245
Tags
Description
The second edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries. Extensively updated and revised, the second edition is invaluable both for managers who are entering emerging markets for the first time and for those who are already operating in them. - from Amzon
Number of Copies
1
