An IBM Guide to Doing Business on the Internet: A Complete Blueprint for E-Business Success
Type
Book
Authors
ISBN 10
0070318468
ISBN 13
9780070318465
Category
Unknown
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Publication Year
2000
Publisher
Pages
261
Tags
Description
The Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market, learn how to use e-commerce to cost-effectively increase market share, and exploit the Internet's built-in advantages to reach both customers and employees.Readers can trust IBM to know and provide step-by-step instructions on the best Internet techniques and strategies. Only here will they learn IBM's insights on: -- 11 essential rules for doing business online-- How to create Website content and leave the graphics to the designers-- Low-cost ideas to test marketing and advertising messages-- The Internet as a competitive weapon - from Amzon
Number of Copies
2