International Business: The Challenge of Global Competition (International Edition)
Type
Book
Authors
ISBN 10
0071214275
ISBN 13
9780071214278
Category
Unknown
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Publication Year
2003
Publisher
Description
Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally - creating an explosion in the growth rate of international business. Firms operating across borders must also deal with the following forces in the international, foreign and domestic environments: - competitive - distributive - economic - socioeconomic - financial - legal - physical - political - sociocultural The relationship of the forces in the international, foreign and domestic environments form the basis of Ball & McCulloch's International Business model. - from Amzon
Number of Copies
1
