Small Business & Entrepreneurship, Microbiology, Molecular Biology, Biotechnology, Oncology, Business & Finance 

An interactive guide to every element of the business planning process Are you an entrepreneur who wants to make it big? A manager grappling with logistics? A small business owner trying to map out a future in shaky economic times? Then look no further! Business Plans Kit For Dummies is a nuts-and-bolts guide to evaluating and invigorating your commercial strategy, no matter how big or small your business. * Lay the foundations identify your long-term goals and brainstorm your business options * Develop the skills sketch out a working model, size up competitors and fire up your marketing machine * Make it personal scrutinise the ins and outs of? your budget and diagnose what you need to take your ideas forward * Maximise your plan's potential take advantage of the latest online resources and e-technology to give your venture the edge * Fix faulty strategies recognise weak spots, build on strengths and make preparations to update your plan a year from now Open the book and find: * Advice on stimulating business creativity * Effective ways to research your start-up needs * How to get the most out of your industry * Tips on sharpening your marketing drive and developing a customer profile * Forecasting strategies for every kind of business * Planning sheets, sample budgets and managerial forms * How to use libraries, directories and search engines to your advantage The interactive companion CD-ROM is packed with templates, worksheets, assignments and checklists to help you kick-start the planning process, monitor progress and get your business on track. - from Amzon