Business Research Methods
Type
Book
Authors
ISBN 10
0071233180
ISBN 13
9780071233187
Category
Unknown
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Publication Year
2002
Publisher
Pages
640
Description
Cooper and Schindler's "Business Research Methods, 8e" offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester. - from Amzon
Number of Copies
1
