Information Management, Management, Entrepreneurship, Communications 

In the twenty-first century, the difference between rich and poor, success and failure, is knowledge. The new economy is not about information, it s about communication, and most of that communication is about business. Newspapers, television, books, information services, and now the internet surround us with business news and information. Yet all this effort is wasted if the information that is put out interests no-one and is read nowhere. The key to effective communication is making sure that your audiences are the winners. The Word on Business spells out what people want from business information, and how to hook their attention. Working with press releases, news and analysis, it shows how serving consumers works for individual companies and news services, too. It shows how to put together information that makes economies ride more smoothly, allows readers to flourish on change and assists businesses in creating more wealth. Free Business Literacy Survey Jenny Luesby's 13-question diagnostic survey tests your understanding of business. It targets the knowledge you need to have to manage a business well, or to invest sensibly. If you answer the questions and provide Jenny with your email address, she will post back your results, and point you to the best source of information in any area where you give an incorrect answer. To take the quiz please click on link on the left hand side of this page. - from Amzon